With a worldwide distribution of 1 million influential owners and managers The Economist sets parameters for the global political & economic discussion. A million people may not sound like a lot unless of course they are the right people. This stuff is read by high income earners with cushy job titles. Observe the full-page ads that ran in the Nov 17, 2012 issue:
Oracle
Rolex
Louis Vuitton
Charles Schwab
CKGSB (trained 2,500 Chairman & CEOs who lead companies with $1 trillion in annual revenues)
Volkswagen
Bulgari
Northern Trust
Ford
BlackRock
Save for the car companies, these companies make their bread by selling products and services to the global 0.2%. Consider that Rolex and Louis Vuitton spent $154,000 each on these ads to run the week of Thanksgiving in the U.S.