Showing posts with label The Economist. Show all posts
Showing posts with label The Economist. Show all posts

Wednesday, November 21, 2012

Who owns The Economist?


With a worldwide distribution of 1 million influential owners and managers The Economist sets parameters for the global political & economic discussion.  A million people may not sound like a lot unless of course they are the right people.  This stuff is read by high income earners with cushy job titles.  

Observe the full-page ads that ran in the Nov 17, 2012 issue:
  • Oracle
  • Rolex
  • Louis Vuitton
  • Charles Schwab
  • CKGSB (trained 2,500 Chairman & CEOs who lead companies with $1 trillion in annual revenues)
  • Volkswagen
  • Bulgari
  • Northern Trust
  • Ford
  • BlackRock
Save for the car companies, these companies make their bread by selling products and services to the global 0.2%.  Consider that Rolex and Louis Vuitton spent $154,000 each on these ads to run the week of Thanksgiving in the U.S.